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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 15/03/2022 13:48:25 • 329 Views
PENGARUH BAURAN PROMOSI, PERSEPSI HARGA, DAN ATMOSFER TOKO TERHADAP MINAT BELI ULANG DI HARI HARI PASAR SWALAYAN DUTA HARAPAN INDAH TELUK GONGCreated by :
NUR HIKMAH ( 201511108 )
| Subject: | BAURAN PROMOSI
PERSEPSI HARGA
MINAT BELI ULANG | | Alt. Subject : | PROMOTION MIX
PRICE PERCEPTION
INTEREST TO PURCHASE | | Keyword: | Bauran Promosi
Persepsi Harga
Atmosfer toko
Minat Beli
Ulang |
Description:
Tujuan penelitian ini adalah untuk mengetahui pengaruh bauran promosi, persepsi
harga, dan atmosfer toko terhadap minat beli ulang. Jenis penelitian ini adalah
data kualitatif yang kemudian data tersebut dikuantitatifkan dengan skala likert.
Data yang digunakan adalah data primer yang diperoleh dengan penyebaran
kuisioner. Teknik pengambilan sampel yang dilakukan dalam penelitian ini adalah
dengan menggunakan teknik non probability sampling dengan menggunakan
teknik purposive sampling. Responden dalam penelitian ini berjumlah 175
responden. Teknik analisa data yang digunakan adalah analisis linier berganda.
Hasil analisis data menunjukan bahwa 1) bauran promosi berpengaruh secara
signifikan terhadap minat beli ulang. 2) persepsi harga berpengaruh secara
signifikan terhadap minat beli ulang. 3) atmosfer toko berpengaruh secara
signifikan terhadap minat beli ulang.
| Contributor | : |
- Jul Aidil Fadli SE, M.Sc
| | Date Create | : | 15/03/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201511108 | | Collection ID | : | 201511108 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-bauran-promosi-persepsi-harga-dan-atmosfer-toko-terhadap-minat-beli-ulang-di-hari-hari-pasar-swalayan-duta-harapan-indah-teluk-gong-24000.html
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